Prove You’re an Expert! 7 Ways to Build Credibility

(Note: This post first appeared August 11, 2017 on Nation1099.)

Everywhere you look, independent planning consultants are calling themselves experts. Whether or not it’s true is beside the point. Just the fact that anyone could call him or herself an expert these days means that people are naturally more suspicious of the term.

Clients want to hire expert consultants, but they need more proof than just a tagline on your website. How can you show you really know your stuff?

By creating a body of content that conveys your ideas and communicates your brand. When you demonstrate your knowledge and skill set around a particular niche, methodology or idea, you’ll never have to mention that you are an expert. Your potential clients will see that your work speaks for itself.

It’s a slow process for planning consultants — or anyone, for that matter — to establish themselves as thought leaders. But as the saying goes, the best time to plant a tree is 20 years ago, and the second best time to plant a tree is today. Choose one of these seven strategies (or a mixture of several), and start building your expertise as an independent planning consultant today.

Read the rest on Nation1099.

Photo by Jason Rosewell on Unsplash